Monday, September 28, 2009

Kids Quick Sale

In chapter 2 of Fast Food Nation Schlosser discuses Walt Disney and Ray Kroc how they pretty much came from nothing and built empires nationwide. The main part in this chapter that got me was how they became so famous and there companies grew. The answer is CHILDREN. They advertise to catch kids eyes. Through colors, charters and themes. Lets dig a little deeper.... Think of most of the McDonalds commercials in more than half they are directed to kids. The other half to adults and teens describing how cheap they are. So they catch every Americans interest. Every kid loves kids meals who was the first to offer that? McDonald's. What do they supply in theses kids meals besides the food. A TOY and they come in a fancy colored box with cartoon characters on it. If you really think about it the toy is usually a Disney character. Besides a wonderful kids meal where does every kid dream of going? Disney World. They totally play off each other to get a sale.

How much does McDonalds influence our life. Besides seeing one on every corner. The McDonalds sigh is everywhere. U may watch Daytona 500. U see the McDonalds logo on a car. U got to any sports event u see it. U go to the mall u see it. It is so common and u never really realize how theses master minds influence our everyday life.

Tuesday, September 22, 2009

How it Began

The novel Fast Food Nation by Eric Schlosser threw me off originally in the beginning. I knew the book was going to be about MC Donald's and how it got its start and describe what it is doing to American people. Yet it started jumping around and talking about GM and how it got its start but the further I read on it became rel event because they were both getting their start in California at the same time and Carl Kacher's hot dog stand was right across the street. The first chapter also explains how as a young man Carl struggles to support his family. In one of Americas hardest times.

The fast food industry started booming and spreading nationwide between the 1960's and 1973. As we know today the fast food companies are a billion dollar industry that grows every year.